Help customers find the right service and contact you
A practical review of a local trade website’s main enquiry journey.
Read the guideWebsites for local businesses
Bring your website up to date with your business.
If your services, photos or working area have changed, your website should reflect them. Plan a refresh around the details customers need.
Give the refresh a brief
Note what has changed, gather current photos and decide which enquiries you want the new pages to support.
Plan the value of new enquiries
Try your own assumptions. This is a planning exercise, not a forecast of website traffic or sales.
Use the amount in your proposal.
Enquiries × conversion rate ÷ 100 × average job value × 12. Revenue is before labour, materials, tax and other costs; it is not profit. Website costs are shown separately. A new website does not guarantee extra enquiries.
Illustrative annual revenue
12 additional completed jobs per year. Website cost: £0 per year.
Request a website reviewUseful before you decide
All guidesA local website checklist for service businesses
Keep service information, working areas and business details consistent.
Read the guidePlan how to handle enquiries while you are on a job
Connect the website’s contact options with the way your business handles calls.
Read the guideYour questions
What should I send for a website review?
Send your current website if you have one, the services and areas you cover, and what you want customers to do. Genuine work photos are useful too.
Can I review a preview before deciding?
Ask the website team about a preview and the proposed scope. Check it on your phone and computer, then agree the content and costs before launch.
Is website setup included with business mobiles?
A website offer may be available alongside a business mobile move. Ask for eligibility, ongoing costs and the included work in a written proposal; standalone website work can also be discussed.