A local website checklist for service businesses

Keep service information, working areas and business details consistent.

Use accurate business details

Keep the business name, contact details and opening hours consistent with your business listings. Show the places you genuinely serve and explain any limits.

Make each page useful

Give services their own explanation where they need one. Include relevant photos and common customer questions. Avoid making near-identical pages for towns with nothing different to say.

Check the basics after launch

Test links, forms and telephone buttons. Check that old page addresses reach the right new page, and keep control of your domain and business email. Search visibility takes ongoing work; a new site does not guarantee rankings.