Plan the value of new enquiries
Try your own assumptions. This is a planning exercise, not a forecast of website traffic or sales.
Use the amount in your proposal.
Enquiries × conversion rate ÷ 100 × average job value × 12. Revenue is before labour, materials, tax and other costs; it is not profit. Website costs are shown separately. A new website does not guarantee extra enquiries.
Illustrative annual revenue
12 additional completed jobs per year. Website cost: £0 per year.
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